Autonomous landing page optimization that writes copy, splits traffic, runs Bayesian statistics, and auto-promotes winners.
* Feels like magic. Behaves like magic. But it's 100% controllable, statistically confident, and fully transparent — actually just really smart tech.
Free audit in 30 seconds. No signup required.
24/7
autonomous optimization
95%
statistical confidence
< 30d
to first winner
“10x Your Conversions”
“Stop Losing Revenue to Bad Copy”
“Your Headlines Are Leaving Money on the Table”
LLM writes on-brand variants while you sleep
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Watch autonomous decisions happen in real-time
Monte Carlo Beta distribution sampling
0 samples
Most A/B testing tools make you:
wait weeks, read p-values, approve every change.
We make improvements happen
autonomously.
Composite scoring (Conversion + Revenue + Engagement) replaces cheap vanity metrics. Bayesian statistics replace p-values. LLMs replace copywriters. You get an email when your MRR actually improves. That's it.
Your visitors never notice. Your site never slows down. Everything happens at the edge, in real-time, with zero compromise.
Variants are assigned at the CDN edge via middleware — before your page even starts rendering. Zero layout shift. Zero flicker.
We score variants on Conversion (60%), Revenue (30%), and Engagement (10%), then run 10,000-sample Monte Carlo simulations. Avoids cheap clicks, optimizes for actual dollars.
No cookies. No PII. Just a stable hash from timezone + screen size. Returning visitors get the same variant, always. GDPR by design.
If a variant underperforms after 50 impressions with <15% confidence, it's killed automatically. Your champion always stays live.
Copy variants are injected at the edge — no code push, no CI/CD, no waiting. Promotions take effect in under 50ms worldwide.
Visitors who return days later see the same variant. Conversions are attributed within a 30-day window. No double-counting. Ever.
Bayesian confidence calculated for every variant using Monte Carlo Beta distribution sampling (10,000 samples).
≥95% confidence with 100+ impressions → auto-promote to champion. <15% confidence after 50 impressions → auto-kill.
LLM creates new challenger (subtle refinement) and explorer (bold experiment) variants from your brand guide.
Admin digest email with every action taken. You stay informed without being a bottleneck.
Free
You write variants, we split traffic and track conversions.
Everything we've built, deployed, or accidentally broken since the Big Bang.
Rescued the OAuth PKCE flow from a rogue server-side client.
Exorcised a ghost middleware caching bug that caused an infinite login loop.
Brought API analytics costs to precisely $0.00 by hijacking OpenRouter free tiers.
Threatened the AI until it stopped hallucinating fake errors on perfect landing pages.
Slapped a gorgeous lead-capture wall onto our free value-bombs.
Taught our scraping bot how to wear a fake mustache to bypass enterprise WAFs.
Ripped out JSDOM entirely because Vercel Serverless cried over a 50MB bundle.
Implemented zero-code smart funnel tracking (magic tracking dust).
Deleted a slider component because pure React Three Fiber is simply cooler.
Wired up automagic 3D background laser pulses. Pew pew.
Shipped Tracking v2: sticky variants, revenue attribution, and ECF-compatible goals.
Upgraded our branding from "startup emoji" to "serious SVG logo".
Built the multi-tenant engine, customer dashboards, and Weekly Digest emails.
Wrote integration guides for 9 different platforms. Yes, even Wix.
Launched the Free Instant Audit. Paste a URL, get your dreams crushed/validated.
The Big Bang. improve.delights is born.