Real conversion data from thousands of A/B experiments. Anonymized, aggregated, and updated daily by the improve.delights intelligence engine.
🟢
Social Proof
+12%
win rate rising
🟢
Direct Address
+8%
win rate rising
🟢
Number Specificity
+5%
win rate rising
🔴
Generic Superlatives
-15%
win rate falling
🔴
Long Form Copy
-9%
win rate falling
| Industry | Avg. Conversion Rate | Top Pattern | Experiments |
|---|---|---|---|
| SaaS | 3.8% | Specificity | 640 |
| E-commerce | 2.1% | Urgency | 1,200 |
| Fintech | 1.9% | Authority | 340 |
| Healthcare | 2.7% | Social Proof | 280 |
| Education | 4.2% | Curiosity Gap | 190 |
| Agency | 3.1% | Exclusivity | 420 |
Social Proof
420 experiments · avg +18.2%
78%
win rate
Specificity
380 experiments · avg +15.7%
74%
win rate
Curiosity Gap
290 experiments · avg +22.1%
71%
win rate
Direct Address
340 experiments · avg +12.4%
68%
win rate
Number Specificity
260 experiments · avg +14.8%
65%
win rate
Generic Superlatives
310 experiments ·239 killed
23%
win rate
Long Form Copy
190 experiments ·131 killed
31%
win rate
Passive Voice
170 experiments ·122 killed
28%
win rate
Feature Dumping
220 experiments ·143 killed
35%
win rate
Weak Cta
280 experiments ·227 killed
19%
win rate
🎯
Headlines with specific numbers ("Save 4.2 hours/week") outperform vague claims ("Save time") by 15-25% on average.
🧠
78% win rate — the highest of any pattern. Even simple "Join X teams" beats no social proof consistently.
⚠️
"Best", "#1", "World-class" — these generic claims have a 23% win rate. Visitors are immune to unsubstantiated claims.
improve.delights uses this exact data to generate smarter variants for your landing page. Autonomous. Nightly. Zero effort.
📊 Data is anonymized and aggregated from real A/B experiments across the improve.delights platform. No customer content or tenant identifiers are used. Updated daily. © 2026 improve.delights