How We Audit Pages in 30 Seconds
Behind every improve.delights audit is a ruthless, data-driven engine designed to strip away opinions and expose mathematical truths about your conversion funnel.
Deep Context Gathering
We don't just look at source code. Our engine captures the DOM hierarchy, strips away tracking noise, and takes a visual snapshot of the viewport. We evaluate the page exactly as your human visitors see it.
Smart Taxonomy Classification
A checkout page shouldn't be judged by the same rules as a blog post. Our engine instantly classifies your URL into one of five distinct taxonomy types (Hook, Pitch, Funnel, Hub, or Utility) so the correct heuristic rubric is applied.
Context-Aware Scoring
We evaluate the page across dozens of friction points, including Cognitive Load (Hick's Law), Wayfinding, Trust Signals, and Urgency. The final score (0-100) is a weighted calculation benchmarked against industry standards for that specific page type.
Elite Research Grounding
Most tools give generic advice like "make the button bigger." We don't guess. Every single issue identified by improve.delights is strictly grounded in published, statistically significant research.
- Baymard Institute (E-commerce UX)
- Nielsen Norman Group (General usability)
- CXL (ConversionXL) (Copy & Psychology)
- MECLABS (Value Proposition optimization)